PURCOLOR: See a wide spectrum of colors than traditional RGB models with PurColor; From green turf to an amazing sunset, you’ll enjoy true-to-life picture quality with our innovative color technology 4K UPSCALING: Get a clearer picture for more of your shows and videos; 4K Upscaling transforms each pixel for improved content MOTION XCELERATOR: Watch your content smoothly while experiencing less lag and blur; It improves motion between frames so you have a seamless picture OBJECT TRACKING SOUND LITE: You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio— putting you right in the middle of the car chase, stampede or party scene MEGA CONTRAST: Automatically adjusts the brightness and contrast; It reduces the difference between light and dark areas so that objects on screen stand out more HDR: Take in an impressive spectrum of colors and fine details, even in the darkest scenes; Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it’s meant to be seen Q-SYMPHONY: Only Samsung gives you the power to unlock incredible sound when you pair a Samsung TV with a Q-series or S-series soundbar; Together, they can optimize all the channels to bring you our most powerful sound experience¹