ICONIC 360 I-SHAPED DESIGN: Make a bold statement with this unique, unibody TV in the shape of the letter “I”; Striking and Elegant from any angle, The Serif elevates every room and the entertainment you display as a décor piece that doubles as a shelf QLED 4K w/ 100% COLOR VOLUME: Bask in a billion shades of brilliant color with 100% Color Volume; Quantum Dot technology brings you a gorgeous picture by transforming light into vivid color that stays true, even as the scene brightens* ANTI-REFLECTION w/ MATTE DISPLAY: Now what’s on your display can look as good in the morning as it does at night with the lights on; Anti-Reflection and the Matte Display Film limits light distraction by reducing glare DETACTABLE EASEL STAND INCLUDED: Place The Serif anywhere in the room; It comes with an elegant easel stand that perfectly pairs with its stylish frame; Perfect for smaller spaces, the option to the remove its legs makes it more versatile QUANTUM PROCESSOR 4K w/ 4K UPSCALING: For each and every scene, the fast and powerful Quantum Processor 4K upgrades your viewing experience to 4K resolution, no matter the source of your content AMBIENT MODE +: Turn the blank screen into a display for captivating photos that play to your aesthetic** QUANTUM HDR: Go beyond HDTV with Quantum HDR that delivers an expanded ranges of color and contrast; With an impressive spectrum that deepens blacks and brightens whites, you’ll finally see the details in movies and shows with HDR